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2023 Guangzhou Design Week: User -centric, designing and removing the home appliance industry

2024-03-05 03:25:39 459



The独家资讯 annual Guangzhou Design Week ended in early December.



The event in the field of home design left a deep impression on the author. The number of exhibitors and the number of visitors to the audience have been the highest over the years.

At the same time, the author also noticed that although the number of home appliance companies participating in the exhibition is not large, the industry leading companies have all attended the exhibition.If you want to find the relationship between them and this exhibition, I think it should be design.A design that starts from user needs, and the integration of home appliances and home furnishings is changing the traditional model of the home appliance industry.For the home appliance industry, it has promoted the industry to develop towards a more humane, intelligent, and sustainable direction.

Cross -border integration acceleration scene construction

Based on home, home appliances, home improvement, and home furnishings are important part of an important part.Before that, their combination was led by designers and consumers.At the 2023 Guangzhou Design Week, this tradition has changed.

Different from the exhibition of traditional home appliances or home, Guangzhou Design Week played the role of "matchmaker" as an organizer.At the scene, the author noticed that the cases of cooperation with home appliances and home can be seen everywhere.

Taking Haier as an example, several brands under the design week have launched cross -border cooperation at the design week.



In the Guangzhou Design Week, the integrated plan of the three -wing bird smart kitchen of Haier has continued to upgrade. Through innovation in board, color and other aspects, the three kitchen sets of the full rock set, the light of the light year, and the obstetful set are brought.Among them, all rock sets are launched by Laminam, the TOP -grade rock board brand of Sanyi Bird Smart Kitchen, which can realize the personal customization of integrated rock plates such as refrigerators, dishwashers, and hoods.



It is understood that the rock plates are used as panels, and more than 100 customs can be customized, while adding a sense of luxury to the refrigerator, it also enhances the overall texture.



Around the living room scene, the three -wing bird also cooperated with the smart lighting brand Yeelight to cooperate with the living room lighting and jointly build a smart home model room with the Woye Home, providing multiple sets of combination solutions.The on -site showed the adaptation effect of new products and smart scenes such as the Sanxid series sofa, coffee table, dining table, bed, etc., to create an immersive improvement of user experience, and lead the rapid integration of smart scenes.



Prior to this, the three -wing birds had cooperated with the Wo Xi's family Chi Chi Series, the Lo Fei series and the Yuexiang series. The two sides were deeply integrated in the smart scene, creating a new experience of smart home furnishings for users.

According to the on -site staff of the Sanyi Bird, the cooperation between the two parties is based on the understanding of user needs and the consistency of the brand concept. Both parties advocate quality, comfortable, and artistic lifestyle, pursue comfortable, beautiful, simple and extraordinary life, and pursue pursuit.High -end experience with wisdom, elegant and low -key.In the future, the two sides will create a smart home scene in many fields.





In addition, under the leader of the Guangzhou Design Week, Haier's brand Leader (commander) and the cabinet brand gold medal, and the tile brand Samite jointly exhibited to create their home model for young consumer groups.The audience can experience the home scene built by the three products in a booth.



On the design week, another high -end set brand Colmo brought its EVOLUTION new elephant suit Yun Li Bai, and made a surprise appearance with high -end cabinet brand Tusson.The home improvement space is restored, and between science and technology, home appliances and Italian luxury, find a beautiful balance point; at the same time, under the guidance of full -hidden aesthetic ideas, with the concept of AI technology and rational aesthetic design concepts of the frontier of Colmo, to provide users with extraordinary quality lifeThe way calm and advanced.

User needs drive design innovation

As consumers' demand for home appliances is becoming increasingly diversified, design has become the key to meeting user needs.Starting from user needs, designers have created home appliances that are more in line with user expectations through in -depth understanding of consumers' living habits, aesthetic preferences, and usage scenarios.This user -centric design concept makes home appliances pay more attention to user experience and convenience in design, and improves the value of product use and market competitiveness.

At the Guangzhou Design Week scene, the author noticed that the smart home appliance brands such as Casa Di, Colmo, Hisense Bright, Huawei, etc. all attached great importance to communication with the designer group. They all held a special communication meeting of designer at the scene.Through a concentrated communication meeting, manufacturers can efficiently make the overall solution and the latest products through designers to reach potential users.

In my opinion, such a communication meeting is more like a "interview".Facing the "picky" examiner such as the designer group, each brand attaches great importance to it.The most representative technology and products of their own home are displayed and introduced.



At Hisense's light luxury brand Glonney booth, the style of white and green matching is fresh and elegant, which is very in line with the brand's tone.The exquisite craftsmanship and aesthetic design concepts are vividly displayed on the system -based products.



At the Hisense booth, the bright and high -end sets showed multiple series of home appliances. The central air -conditioning machines with embedded -in -end laser TVs and central air -conditioning with the design language made people shine.

In addition to the innovation of product design, the home appliance brand on the design week also pays great attention to communication with designer channels.



At the designer communication meeting organized by Huawei, Shao Yang, the person in charge of Huawei's whole house intelligence, introduced the designer's new milestone in the field of smart home: Huawei Full House Smart 5.0.As the last important strategic closed loop of the smart life strategy of Huawei, car, and home, the future potential of space intelligence is huge.

Near the press conference, Shao Yang's words to the designer impressed the author.He compares Huawei's all -house intelligence to the LEGO model components of bulk. Without the participation of aesthetic design, the Lego model will not be exquisite.Only when the designer group participates, will the exquisite Lego model be built.Huawei's low posture of all houses made the designers at the scene very moved.

It is believed that through such a communication, Huawei Full House Smart 5.0 redefine the road of smart space will be much easier.

During the Design Week, the three -wing bird released the "Three -Wing Bird Partners Platform" at the "Design · Wing Qiji Life 2024 Three -Wing Bird Black Label Design Nesting Plan and the starting meeting of the South China Division" to bring designers, enterprises, users, users, users, users, users, users, users, users, users, users, usersThree parties are connected together. Through the three -wing bird scene scheme, design tools and platform resources, etc., "can allow designers to quickly get started, efficiently draw out, but also meet the quality and quantity, and meet the users of users.Good life needs ".

In the past, users first decorative home home appliances. In the end, problems such as home, home appliances are not integrated, and the size is not matched.After the design of the home appliances, you can provide users with a full -process one -stop scenario service covering the full process of installation, design, renovation, installation, etc., so that users do not have to run back and forth to choose the size and fixed style, more and effort.

Intelligent design improves user experience

At the Huawei Communication Meeting, Shaoyang introduced a new solution for Huawei Full House Smart 5.0.I have to say that with the development of science and technology, intelligence has become an important trend in home appliances and home industry.



At the 2023 Guangzhou Design Week, many home appliances showed advanced intelligent design.It can be seen from the scene that the whole house intelligence has become the current trend of home furnishings.Midea, Casa Di, Hisense Bright Set, etc. have launched the whole house smart home electricity solution.

By integrating artificial intelligence technology, home appliances can realize the functions of voice control, automatic recognition of user needs, and intelligent recommendation to provide users with more convenient and personalized services.At the same time, intelligent design also enables home appliances to be connected with other smart devices, build a smart home ecosystem, and provide users with a more intelligent life experience.

Environmental protection and sustainable design lead the future



Driven by the global concept of environmental protection, environmental protection is engraved into the design like genes.At the 2023 Guangzhou Design Week, many designers showed home appliances with environmentally friendly materials and recyclable design.These products not only reduce the impact on the environment, but also in line with consumers' pursuit of green and low -carbon life.At the same time, the designers also optimized the product structure and functions, reducing the energy consumption and carbon emissions of the product, and promoting the development of the home appliance industry in a more environmentally friendly and sustainable direction.

In summary, at the current 2023 Guangzhou Design Week, the design change of the home appliance industry shows the important role of design in promoting the development of the industry.Starting from user needs, design is changing the traditional model of the home appliance industry, and the industry is promoting the industry to develop towards more humane, intelligent and sustainable directions.

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